Abstract
The author explores allegations of search engine bias, including understanding a search engine’s incentives to bias results, identifying possible forms of bias, and evaluating methods of verifying whether bias in fact occurs. He then considers possible legal and policy responses, and assesses search engines’ likely defences. He concludes that regulatory intervention is justified in light of the importance of search engines in referring users to all manner of other sites, and in light of striking market concentration among search engines.
Digital Object Identifier (DOI)
10.55496/UVRX9159
Recommended Citation (provided in OSCOLA format)
Benjamin Endelman,
"Bias in Search Results?: Diagnosis and Response"
(2011)
7(1)
Indian Journal of Law and Technology
10.55496/UVRX9159
Available at:
https://repository.nls.ac.in/ijlt/vol7/iss1/2
