The author argues that the commercialisation of broadcasting will in all likelihood have a lasting effect on society's value system. International experience demonstrates that in the process, a commercial broadcasting system contributes to broadcasting being used principally as an entertainment medium. The tried-and-true concept-communication is of special significance for the formation of political opinion-thereby recedes into the background. The author concludes that the loss democratic function of mass communication would be extremely regrettable. (Editor’s abstract.)



To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.