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Abstract

The author argues that the commercialisation of broadcasting will in all likelihood have a lasting effect on society's value system. International experience demonstrates that in the process, a commercial broadcasting system contributes to broadcasting being used principally as an entertainment medium. The tried-and-true concept-communication is of special significance for the formation of political opinion-thereby recedes into the background. The author concludes that the loss democratic function of mass communication would be extremely regrettable. (Editor’s abstract.)

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