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Abstract

Data Economy is an evolving market and, collaborated with considerable advances in technology, is resulting in the generation of even more data. The never-ending quest of humanity to change the way it leads its life and the need to reform itself with the modern standards has invariably led to the creation and growth of the data economy. It has potential to change every sphere of our life and, if properly regulated, can have effects of huge magnitude if it is looked upon from the perspective of the European Union where data economy has resulted in generating growth in the economy and the creation of quality jobs. The most important thing of all is that it enables an organization or an individual working across all sectors to expand, collaborate and provide adequate services to their customers by providing a platform. These are the least of the things which can be achieved from the data economy if utilised and developed in a positive way, but the competition in the market can be cut-throat, and competitive practices can even be unethical on certain occasions and can put the customer at a disadvantageous position. Since the data economy thrives upon information generated by the consumers, it is imperative that it becomes very important that for the interest of the consumers and for the promotion of the market, it is vital to strike a right balance between the free flow of information and that of informational privacy. For all these reasons, having a robust data protection law is of utmost importance.

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