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Abstract

The growth of e-commerce in the liberalized economy has opened the options for States to endure their economic growth in the free market conditions. Buying and selling is made easier in the virtual market through e-commerce. The revolutionary changes in India relating to e-commerce were made and fine-tuned through application of Contract Laws to online contracts by validating it through Section 10A. The legal framework has seen an enormous growth in Business-to-Business (B2B) contracts, and a modest increase in Business-to-Consumer (B2C) contracts. The B2B contracts are well regulated under the Private International law and the United Nations Convention on Contracts for the International Sale of Goods (CSIG). However, the B2C contracts are still in a nascent stage and expected to have faster growth by 2020. In B2C contracts, the parties in most of the cases reside beyond the boundaries of States. In this latest development, consumer rights are gravely challenged the existing Consumer Protection Laws without timely amendments. The author, in this paper, will endeavor to look at various developments of law and policy in the National and International sphere for the protection of consumers’ rights in B2C e-age contracts and emphasize if the ADR or ODR can be a reasonable response in order to protect consumer interest. The suggestion made by the author in this paper may find its way into the 2018 Consumer Protection Bill where mediation is promoted as a prompt attempt to protect consumers.

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