Abstract
Electronic commerce platforms allow Internet-enabled trade in unprecedented ways. International sale of goods and services, which were earlier concerns of business-to-business (B2B) are now very much a part of business-to-consumer transactions as well. Businesses making use of online marketplaces reach far more markets than traditional business. At the same time, cross-border electronic commerce also comes with several impediments. Key obstacles to such consumption range from different contractual terms to consumer protection rules to potential risks of fraud and non-payment and higher costs of cross-border delivery, dispute redressal and enforcement to name a few. This paper attempts to analyse the various forms of electronic commerce models that enable cross-border transaction. The paper further expands to analyse the challenges that arise in such cross-border electronic commerce. Based on the consumer complaining trends, the paper concludes with certain recommendations for the governments and electronic commerce industry to enable smoother transaction and establish consumer trust and confidence in the online space.
Recommended Citation
Patil, Ashok R. Professor and Narayan, Pratima Research Scholar
(2014)
"Protection of Consumers in Cross-border Electronic Commerce-,"
International Journal on Consumer Law and Practice: Vol. 2, Article 4.
Available at:
https://repository.nls.ac.in/ijclp/vol2/iss1/4
