Abstract
This paper critically examines the fundamental consumer protection assumption in the European Union context, namely the imbalance of power between consumers and sellers. Focusing on Multi-Sided Platforms, it questions this binary perspective in light of their unique characteristics as intermediaries. Drawing on empirical evidence and case studies of retail platforms such as Amazon, Zalando, and eBay, the paper uncovers the frequent vulnerability of sellers in platform economies, thus complicating the traditional consumer-seller dichotomy. The study identifies a need for nuanced legal frameworks that encapsulate the unique dynamics of platform economies, advocate for comprehensive legality assessments, and highlight the necessity for legislation focused on distributive equity among platform participants. This research underscores the urgency for regulatory and legislative attention to prevent the exploitation of economically dependent sellers by powerful Multi-Sided Platforms.
Recommended Citation
Li, Yibo
(2023)
"VULNERABLE SELLERS AND FAVORED CONSUMERS: A CRITICAL ANALYSIS OF DISTRIBUTIVE EQUITY IN MULTI-SIDED PLATFORMS,"
International Journal on Consumer Law and Practice: Vol. 11, Article 1.
Available at:
https://repository.nls.ac.in/ijclp/vol11/iss1/1
