The Right to Stay Real

type

Op-ed

source publication

National Herald

Abstract

Artificial Intelligence (AI) is rapidly changing, challenging, and reshaping the manner in which creative artefacts are generated and used. This has led to a multitude of complex legal and ethical issues. A series of recent cases involving celebrities like Aishwarya Rai Bachchan, Asha Bhosle, Sri Sri Ravi Shankar, and others has brought one of many such issues to the fore — the unauthorised use of an individual’s face, voice, likeness, and other attributes in the emerging AI context.

Year

11-2-2025

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