The Emergence of Brand-Name Capitalism in Late Colonial India: Advertising and the Making of Modern Conjugality. By Douglas E. Haynes. New York: Bloomsbury, 2023. 328 pp. Hardcover, $130. ISBN 978-93-54358-15-9.
Document Type
Book Review
DOI
https://doi.org/10.1017/S0007680524000126
Publication Date
3-21-2024
Recommended Citation
Ghosh A, ‘The Emergence of Brand-Name Capitalism in Late Colonial India: Advertising and the Making of Modern Conjugality. By Douglas E. Haynes. New York: Bloomsbury, 2023. 328 Pp. Hardcover, $130. ISBN 978-93-54358-15-9.’ (2023) 97 Business History Review 919
Journal
Business History Review
COinS