Abstract
The increasing importance of the mass media in our lives is highlighted by the extent of awareness about advertisements among consumers. Before the advent of satellite and cable television advertisements 'ads' were considered, as or even more interesting than the insipid Doordarshan programmes they preceded. Amidst all this, certain questions began to surface about the effect and influence of advertisements on the behaviour and habits of consumers.
Recommended Citation
Chanana, Ruchika
(1995)
"Regulation in Advertising - Products or
Representation: A Blurred Picture,"
National Law School of India Review: Vol. 7:
Iss.
1, Article 12.
Available at:
https://repository.nls.ac.in/nlsir/vol7/iss1/12
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